You can't call it Boston Bar anymore, at least not for the month of June.
Travelers will now be stopping at the newly renamed "Vancouver Bar," as Canuck fever grips the community and the province.
New signs have been posted in the town, marking the month-long name change.
With the NHL's Vancouver Canucks battling the Boston Bruins for the Stanley Cup, Fraser Valley Regional District Director Lloyd Forman saw an opportunity to create a little publicity.
The representative for Electoral Area A (Boston Bar, North Bend and Canyon Alpine) said he contacted MLA Barry Penner and asked what he thought of the name change.
"We agreed it was a good idea," said Forman.
Penner said it isn't an official proclamation yet, but he's looking into it.
"I think it's entirely appropriate," said Penner adding its the positive way to cheer on the team.
While the name shows the community's support for the team, Forman said there are more important reasons for putting up the sign.
" It's not really about a game. It's about economic development. It's about trying to get a footprint in the ground for Boston Bar. It's good exposure."
Forman said the community has to work hard to promote tourism in the area and the name change is just another way to put the town in the news.
Word has spread quickly. The signs went up on Thursday and Vancouver television stations have already picked up on the story.
"We are getting plenty of publicity.
"Fifteen seconds after the sign went up, a car stopped and two tourists jumped out and took a picture."
Other organizations are following the example. The Fraser Valley Regional Library announced on Friday that it had renamed its branch in the community. The Boston Bar library will be referred to as the Vancouver Bar Library for the remainder of the hockey playoffs.