Local tackle shop gears up for busy fishing weekend

Trends on End carries the basic gear needed for trout, salmon, and steelhead fishing in the area

Owner Lily DeSerranno showcases the fishing tackle available at Trends on End in Hope.

With the Fraser River now open for sockeye fishing, Trends on End is expecting a boost in business.

The local outdoor equipment store on Wallace Street has already seen an increase in traffic through the front door since the pink salmon opening on July 16. They are selling salmon and sturgeon tags on a daily basis.

“Hope is a tourist spot. People come from all over the province and out of province to visit,” said Lily DeSerranno, who operates the store with her husband Daniel.

After running an online store for a few years, the Hope couple decided to open a shop last August near Envision Financial. They started primarily as an emergency preparedness retailer but decided to add fishing gear and tackle to the business when they relocated to Wallace Street in February.

“All the clients were telling us that since Cheyenne Sports closed, there’s been no one else carrying fishing products,” said DeSerranno. “We felt there was a need and we’re always changing and adding stuff to meet that need. It makes so many local people happy because now they don’t have to drive down to Chilliwack for just a few little things.”

Trends on End carries the basic gear needed for trout, salmon, and steelhead fishing in the area. Currently, the bouncing betty and leader saver lures are the most popular with anglers.

The store also offers fishing licences, camping supplies, bear safety products, gold panning equipment, and hunting knives. DeSerranno said they plan to start selling hunting licences this fall and will be looking at bringing in products for snow sports.

In addition to the variety of outdoor gear, Trends on End offers a unique shopping experience with Lily’s Back Room Boutique. The collection of hand-made jewelry and apparel cater to DeSerranno’s love for “funky designs.”

For more information on the store, visit toecanada.com or visit the Trends on End Facebook Page.

Just Posted

Chilliwack prolific offender wanted yet again

B.C.-wide warrant issued for David Allen Geoghegan

One man, two women charged with stolen pickup downtown Chilliwack

None of the three have criminal history in B.C.

Chilliwack-Hope MP says new summer jobs grant application no longer includes ‘values test’

Those with anti-abortion beliefs left out last year because of requirement to respect the Charter

Agassiz Community Gardens hoping to find new home at old McCaffrey school

The society has been looking for a new location since its previous gardens were sold in October

Kent looking to replace Ferny Coombe pool with indoor facility

The facility being built is dependent on grant funding from the province and federal government

Rare ‘super blood wolf moon’ takes to the skies this Sunday

Celestial event happens only three times this century

Missing man from Crowsnest Pass could be in Lower Mainland

58-year-old Stuart David Duff was last seen on Jan. 6, 2019.

Scientists ID another possible threat to orcas: pink salmon

For two decades, significantly more of the whales have died in even-numbered years than in odd years

B.C. dangerous offender in court for violating no-contact order, sends letter to victim

Wayne Belleville was shocked to see a letter addressed to him from his shooter, Ronald Teneycke

Judge denies requests from Calgary couple charged in son’s death

David and Collet Stephan wanted $4 million to pay for past and future legal bills

Explosion sends B.C. firefighter to hospital

Kelowna fire crews responded to a blaze at Pope’sGallery of BC Art & Photography on Friday

Ex-Mountie investigating ‘Surrey six’ murders pleads guilty to obstruction

Derek Brassington entered his plea in B.C. Supreme Court on Friday

Man blames his loud car radio, sirens for crash with B.C. ambulance

Tribunal rejects bid to recoup ICBC costs after crash deemed 100-per-cent his fault

RECALL: Salmon Village maple salmon nuggets

Customers warned not to eat product due to possible Listeria contamination

Most Read