Local tackle shop gears up for busy fishing weekend

Trends on End carries the basic gear needed for trout, salmon, and steelhead fishing in the area

Owner Lily DeSerranno showcases the fishing tackle available at Trends on End in Hope.

With the Fraser River now open for sockeye fishing, Trends on End is expecting a boost in business.

The local outdoor equipment store on Wallace Street has already seen an increase in traffic through the front door since the pink salmon opening on July 16. They are selling salmon and sturgeon tags on a daily basis.

“Hope is a tourist spot. People come from all over the province and out of province to visit,” said Lily DeSerranno, who operates the store with her husband Daniel.

After running an online store for a few years, the Hope couple decided to open a shop last August near Envision Financial. They started primarily as an emergency preparedness retailer but decided to add fishing gear and tackle to the business when they relocated to Wallace Street in February.

“All the clients were telling us that since Cheyenne Sports closed, there’s been no one else carrying fishing products,” said DeSerranno. “We felt there was a need and we’re always changing and adding stuff to meet that need. It makes so many local people happy because now they don’t have to drive down to Chilliwack for just a few little things.”

Trends on End carries the basic gear needed for trout, salmon, and steelhead fishing in the area. Currently, the bouncing betty and leader saver lures are the most popular with anglers.

The store also offers fishing licences, camping supplies, bear safety products, gold panning equipment, and hunting knives. DeSerranno said they plan to start selling hunting licences this fall and will be looking at bringing in products for snow sports.

In addition to the variety of outdoor gear, Trends on End offers a unique shopping experience with Lily’s Back Room Boutique. The collection of hand-made jewelry and apparel cater to DeSerranno’s love for “funky designs.”

For more information on the store, visit toecanada.com or visit the Trends on End Facebook Page.

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