This image released by Disney shows Emma Stone in a scene from “Cruella.” (Laurie Sparham/Disney via AP)

This image released by Disney shows Emma Stone in a scene from “Cruella.” (Laurie Sparham/Disney via AP)

Fueling box office rebound, ‘Quiet Place’ opens with $58.5M

U.S. Memorial Day weekend movie take about a third of the holiday weekend’s normal business

Moviegoing increasingly looks like it didn’t die during the pandemic. It just went into hibernation.

John Krasinski’s thriller sequel “A Quiet Place Part II” opened over the Memorial Day weekend to a pandemic-best $48.4 million, according to studio estimates Sunday. Including the Monday holiday, the studio forecasts the film will gross $58.5 million in North America. It added another $22 million in ticket sales overseas.

The film’s performance cheered a movie industry that has been punished and transformed by the pandemic. Paramount Pictures’ “A Quiet Place Part II,” which was on the cusp of opening in March 2021 before theaters shut, was the first big film this year — and one of the only larger budget COVID-era releases beside Christopher Nolan’s “Tenet” — to open exclusively in theaters.

Chris Aronson, distribution chief for Paramount, called the opening “an unqualified success.”

“It’s a huge sigh of a relief and a sense of optimism for sure,” Aronson said. “Movies, moviegoing, movie theaters aren’t dead. Yes, they’ve been threatened but they’re proving once again that they’re resilient and that people do want to have that communal experience.”

Many studios have trotted out hybrid release plans during the pandemic, debuting films simultaneously in the home. The Walt Disney Co. did that this weekend with its live-action PG-13 Cruella De Vil prequel, “Cruella,” making it available to Disney+ subscribers for $30. In theaters, it grossed $21.3 million, Disney said, and an estimated $26.4 million over the four-day weekend. “Cruella” also added $16.1 million in 29 international territories. Disney didn’t say how much the film made on the company’s streaming platform.

“A Quiet Place II” will also turn to streaming after 45 days in theaters when it becomes available on Paramount+. One clear result of the pandemic is that the theatrical window has shrunk, probably permanently. Three months was once the customary length of a movie’s run in theaters. The year’s previous best debut belonged to Warner Bros.’ “Godzilla vs. Kong,” which opened with $32.2 million, or $48.5 million over its first five days, while simultaneously streaming on HBO Max.

The contrasting release strategies between “A Quiet Place Part II” and “Cruella” offered a test case for Hollywood. How much does a day-and-date release cost a movie like “Cruella” in ticket sales? Is it worth it? Without knowing how much “Cruella” benefitted Disney+, a true comparison isn’t possible. But the strong returns for the theater-only “A Quiet Place Part II” are telling, says Paul Dergarabedian, senior media analyst for data firm Comscore. He called it a “pivotal weekend” for the movie industry that proved predictions of the movie theater’s demise “flat-out wrong.”

“That ‘Quiet Place Part II’ did so well makes a strong case that a theatrical-first release for a big movie is the way to go,” Dergarabedian said. “This is the best possible news for an industry that’s been dealing with probably the most profoundly challenging chapter in the history of the movie theater.”

The debut of “A Quiet Place Part II” was much watched throughout Hollywood as the kickoff to its delayed summer movie season. After largely sitting out the pandemic, or diverting to streaming platforms, a lineup of blockbusters are again queuing up. On tap are Warner Bros.’ “In the Heights,” Universals’ “F9” and Disney’s “Black Widow.”

Last week, Universal Pictures’ ninth installment in the “Fast & Furious” franchise, “F9,” opened with $162 million in ticket sales in eight international markets, and $135 million in China alone. In its second weekend, “F9,” which opens in North America on June 25, raced toward $230 million worldwide.

“A Quiet Place Part II” had already had its red-carpet premiere in March last year, and spent some of its marketing budget. But it opened remarkably in line with predictions of how many tickets it would sell before the onset of the pandemic. In the intervening months, Paramount sold off many of its films to streamers — “Coming 2 America,” “The Trial of the Chicago 7” — but Krasinski and the studio felt strongly that the hushed intensity of “A Quiet Place Part II” worked best on the big screen.

In an interview ahead of the film’s release, Krasinski said a theatrical release was “non-negotiable.” And Krasinski worked hard to stoke excitement, traveling the country in the week leading up to release to surprise moviegoers. Still, given the circumstances, he had little idea whether audiences would come out.

“As bizarre as the entire year has been is how bizarre whatever opening weekend is,” Krasinski said. “I don’t really know what it is anymore.”

In the end, “A Quiet Place Part II” performed a lot like how the first one did. That 2018 hit, which ultimately grossed $340 million globally on a $17 million budget, launched with $50.2 million in North American ticket sales. Sequels usually do better than the original but “Part II” had far more challenges due to pandemic.

Rich Gelfond, chief executive of IMAX, where “A Quiet Place Part II” earned $4.1 million domestically, called the film “the first domestic release this year to cross the threshold from ‘great opening weekend given the pandemic’ to ‘great opening weekend, period.’”

Memorial Day weekend, usually one of the busiest for theaters, still didn’t look like it normally does at the movies. Total box office exceeded $80 million but that’s about a third of the holiday weekend’s normal business. Last Memorial Day, when nearly all operating theaters were drive-ins, ticket sales amounted to $842,000, according to Comscore.

Many theaters, particularly in New York and Los Angeles, are still operating with social distancing measures. But guidelines are thawing. Last week, the nation’s top theater chains — AMC, Regal, Cinemark — said they would no longer require vaccinated moviegoers to wear face masks.

—Jake Coyle, The Associated Press

RELATED: B.C. teacher banned from teaching younger students after showing age-inappropriate movies

hollywoodMovies and TV

Just Posted

Brandon Hobbs (turquoise shirt), brother of missing Abbotsford man Adam Hobbs, gathers with other family and friends to distribute posters in Chilliwack on Thursday, June 17, 2021. (Jenna Hauck/ Chilliwack Progress)
Search efforts expand to Chilliwack and beyond for missing Abbotsford man

Family, friends put up posters in Chilliwack, Agassiz, Hope for missing 22-year-old Adam Hobbs

A CH-149 Cormorant from 442 Transport and Rescue Squadron out of CFB Comox on a training exercise in Chilliwack on June 16, 2021. (William Snow photo)
VIDEO: Military search and rescue training in Chilliwack Wednesday

CH-149 Cormorant and CC-115 Buffalo from CFB Comox participated in downed aircraft rescue simulation

Stock photo by LEEROY Agency from Pixabay
Drop-in vaccination clinics slated in Abbotsford for construction workers

Among three sites in Lower Mainland holding no-appointment clinics in June and July

Linnea Labbee outside the Chilliwack Law Courts on April 1, 2021 on day 16 of her trial in BC Supreme Court. Labbee was convicted April 12 for the fatal hit-and-run of 78-year-old Fourghozaman Firoozian on Dec. 1, 2016. (Paul Henderson/ Chilliwack Progress)
Sentencing hearing scheduled for 72-year-old Chilliwack woman found guilty in fatal hit-and-run

Crown will seek jail time for Linnea Labbee who struck and killed 78-year-old woman in 2016

Chilliwack Spartans Swim Club coach Justin Daly.
Chilliwack Spartans swim coach Justin Daly wins Rubber Boot Award

Daly was recognized in a vote by fellow coaches in the BC Swim Coaches Association

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

Helen Austin performing with Trent Freeman at the 2018 Vancouver Island MusicFest. Austin is one of the many performers listed for the 2021 event.
Vancouver Island MusicFest goes virtual for 2021

Black Press to stream 25 hours of programming July 9-11

FILE – A science class at L.A. Matheson Secondary in Surrey, B.C. on March 12, 2021. (Lauren Collins/Surrey Now Leader)
Teachers’ union wants more COVID transmission data as B.C. prepares for back-to-school

BCTF says that details will be important as province works on plan for September

Provincial health officer Dr. Bonnie Henry outlines B.C.’s COVID-19 restart plan, May 25, 2021, including larger gatherings and a possible easing of mandatory masks on July 1. (B.C. government photo)
B.C. records 120 new COVID-19 cases, second vaccines accelerating

Lower Pfizer deliveries for early July, Moderna shipments up

A Heffley Creek peacock caught not one - but two - lifts on a logging truck this month. (Photo submitted)
Heffley Creek-area peacock hops logging trucks in search of love

Peacock hitched two lifts in the past month

The Calgary skyline is seen on Friday, Sept. 15, 2017. THE CANADIAN PRESS/Jeff McIntosh
2 deaths from COVID-19 Delta variant in Alberta, 1 patient was fully immunized

Kerry Williamson with Alberta Health Services says the patients likely acquired the virus in the hospital

The first suspension bridge is the tallest in Canada, with a second suspension bridge just below it. The two are connected by a trail that’s just over 1 km. (Claire Palmer photo)
PHOTOS: The highest suspension bridges in Canada just opened in B.C.

The Skybridge in Golden allows visitors to take in views standing at 130 and 80 metres

BC Green Party leader and Cowichan Valley MLA Sonia Furstenau introduced a petition to the provincial legislature on Thursday calling for the end of old-growth logging in the province. (File photo)
BC Green leader Furstenau introduces old-growth logging petition

Party calls for the end of old-growth logging as protests in Fairy Creek continue

B.C. Premier John Horgan leaves his office for a news conference in the legislature rose garden, June 3, 2020. (B.C. government photo)
B.C. premier roasted for office budget, taxing COVID-19 benefits

Youth addiction law that triggered election hasn’t appeared

Most Read