Impress Branded Content - Black Press Community Newspapers

Impressive results with branded content

Impress branded content delivers results for advertisers in British Columbia



Last month Black Press announced the launch of paid content for advertisers; the largest native advertising platform in British Columbia.

Regular visitors to Black Press websites and Facebook pages across B.C. may have noticed an additional source of information being made available to them.

Early feedback from local businesses has been very positive. Whether a business has a new product launch, an anniversary or grand opening, or simply to connect with their customers online, Impress Branded Content is a great solution. See advertiser comments below.

Impress Branded Content was recently added to introduce readers to some of the key businesses and individuals in their communities, while giving advertisers an additional way to provide information to consumers in a technology-driven era.

This format is known as “native advertising” and involves advertisers purchasing an “article” on the newsfeeds of Black Press websites. An informational piece pertaining to their business appears on the newsfeed for seven days and resides under the “Impress” channel on the website for 12 months.

A link to the information is also added to the newspaper’s Facebook page and is clearly marked as “sponsored content”, so that readers know it is not a news story. A limit of two paid articles per week is accommodated for advertisers. For further information email: impress@blackpress.ca.

Platforms

What our advertisers say:

“Native advertising allowed us to connect with new customers we were not reaching before.

We definitely noticed many new faces at the restaurant during and following the Abbotsford News campaign. Combining print, social media and a story on your website really gave our business a boost. Our regular customers loved it and the article reinforced what people love about our restaurant and how long Ocean Park Pizza has been a part of the community.”

Jolly Bhardwaj, Owner. Ocean Park Pizza, Abbotsford, BC

“Lanka Jewels is an established business in Mission. We take marketing very seriously. Recently we promoted our business through the Impress Branded Content platform and we were delighted with the response. Seeing a story published within your online news channel created an immediate focus on Lanka Jewels. This combined with the post and boost on social media generated great feedback and many shares on our own Facebook page. The real test is to have customers connect with our business, which results in sales and enhancing our brand. Our thanks to Black Press for continuing to offer effective and innovative marketing ideas at affordable prices. Impress Branded Content was, without question, a success story for us and a good return on investment.”

Ken Selvaraja, Owner, Lanka Jewels, Mission BC

Just Posted

River Monsters attract nearly 300 swimmers to their two-day meet

This was the third year for the now-annual event

PHOTOS: Sasquatch Days about ‘being proud of being Sts’ailes’

The joint event between Harrison and Sts’ailes returned to the village for its eighth year

‘This was my baby’: Music teacher to retire after 29 years at Kent Elementary

Brenda Di Rezze will be saying goodbye to her music room at the end of this school year

New Farmer’s Market coming to downtown Hope

Markets will be hosted every Friday on 3rd Avenue

SD78 growth plan to focus on inclusive learning, reading

Data collection and collaboration will help schools meet goals, superintendent says

10 facts about Father’s Day

Did you know that the special day for dads was first celebrated in 1910?

Parents of BC murder victim want personal belongings returned

Lisa Dudley’s parents, Rosemarie and Mark Surakka, were at the Mission RCMP detachment Sunday

B.C. VIEWS: When farmland protection doesn’t protect farmers

Secondary residences aren’t mansions, families tell Lana Popham

Bombers down B.C. Lions 33-23 in season opener

Former Lion Andrew Harris leads Winnipeg with 148 rushing yards

Northern B.C. family remembers murdered Indigenous woman with memorial walk

Still no closure for Ramona Wilson’s family 25 years later

Pride flag taken down by Township of Langley

Woman said she was told it was removed from her front yard because of a complaint

B.C. university to offer mentorship program for former youth in care

Students using the provincial tuition waiver program will soon be able to form a community at KPU

Cyclists competing in one of the toughest bike races on the planet pass through Fernie

Divide riders looking strong as they finish first leg of 4160 km race

You might not know these B.C. records are public

Hired a lawyer to file a civil claim? Those are published online

Most Read