Amazon says it’s finalizing plans to make Prime Video Channels available in Canada for the first time. (Photo by THE CANADIAN PRESS)

Amazon vies for a larger share of viewers with ‘channels’ service akin to cable in Canada

Amazon says it’s finalizing plans to make Prime Video Channels available in Canada for the first time

Canadian television viewers will soon have another streaming option that looks very similar to a cable package.

Amazon says it’s finalizing plans to make Prime Video Channels available in Canada for the first time, giving its Prime Video subscribers (who pay $7.99 per month) the option to purchase from a selection of 13 channels of live and on-demand programming. The launch date still hasn’t been confirmed, though the company said it will be “soon.”

It marks the first time cord cutters who have ditched traditional cable and satellite companies will have access to several popular channels, including kids’ broadcaster Nickelodeon, and multi-channel movie packages Super Channel and Hollywood Suite.

There’s also StackTV, a juiced-up selection of TV channels that’s almost like a mini cable package in itself. For that bundle, subscribers will pay $12.99 per month for access to live and on-demand programs from a roster of 12 networks, including Adult Swim, Food Network, Global, Slice and Showcase, all owned by Corus Entertainment.

A selection of existing streaming platforms round out the current lineup, including horror outlet Shudder, indie movie hub Sundance Now, reality TV chest Hayu and LGBTQ-centric OutTV, which can all be added to Amazon for a range of $3.99 to 6.99 per month for each channel.

Starz, a new channel offering launched by Bell Media that’s also available on the Crave streaming platform, is $5.99 per month.

The concept behind Prime Video Channels isn’t much different than an “a la carte” cable bundle, and the company is pitching it as a way to centralize billing and passwords for the TV services you love through one provider. But the selection will be notably sparse when it launches — there’s no partnership with its major competitor Netflix, nor one with Crave, HBO Canada or Showtime.

Also missing from the lineup are sports and news channels.

Some broadcasters are sitting out the launch entirely, including CBC, Bell Media’s CTV and TSN, as well as Rogers-owned channels, which include Citytv and the OMNI multicultural stations.

Greg Hart, vice president of Amazon Prime Video, said he’s hopeful that voids in the offering will be filled over time.

“We’d love to have sports available… and we look forward to adding that,” he said in a phone interview.

“Sometimes those are a little more complicated to bring off.”

He pointed out that the U.S. version of Prime Video Channels launched with about 25 channels before growing to a slate of more than 150, which include both traditional live feeds and streaming platforms.

ALSO READ: Netflix and chill no more: Streaming is getting complicated

But the hurdles in Canada could prove more significant.

Canadian broadcasters have spent years griping to the federal regulator about the increasing dominance of U.S. streaming giants, including the threat of Amazon’s colossal presence.

In 2016, Mary Ann Turcke, who was Bell Media’s president at the time, expressed concerns over Amazon’s pending arrival as a streaming business. She said it would be more difficult for Canadian companies to acquire rights for the popular titles needed to satisfy subscribers if a giant like Amazon was in the bidding wars.

Last November, the broadcasters ratcheted up their sentiment, telling Ottawa that Prime Video Channels poses “an existential threat to the regulatory system.”

Helene Laurendeau, deputy minister of Canadian Heritage, said in a memo to the Canadian Radio-television and Telecommunications Commission that virtual TV service providers “particularly Amazon Channels, (are) going to be even more disruptive to the Canadian broadcasting system than foreign streaming services.”

She said Prime Video Channels would effectively make “moot” the concept of “skinny basic” and “pick and pay” packages from TV service providers, and force any potential Canadian competitors with similar virtual TV services out of business.

Hart rejected suggestions that Prime Video Channels would be a threat to Canadian TV channels.

“My point of view is it’s actually a great way for broadcasters to distribute their content,” he said.

“It offers another outlet.”

David Friend, The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

Search continues for person seen floating in Coquihalla River in Hope

Rescuers halted the search Thursday night as darkness fell

Missing Chilliwack woman has not been in contact with family for several months

The RCMP are asking for the public’s help in locating 35-year-old Chantelle Chenier of Chilliwack

Rescuers halt Coquihalla River search due to darkness, after reports of person in river

No information to indicate a child is involved, RCMP state, after this information surfaced on social media

Two Chilliwack women make weekly Crime Stoppers most wanted list

Ashley Felix and Raina McDonald wanted on unrelated issues

Kilby Park in Harrison Mills under water

Area is often subject to flooding, Historic Site will remain open through the summer

13 new B.C. COVID-19 cases, Langley Lodge outbreak ends

Health care outbreaks down to four, 162 cases active

Greater Vancouver home sales start to tick up, with prices holding steady

Residential sales last month reached 2,443, a 64.5 per cent jump from May

Langley Lodge’s deadly outbreak declared over

Fraser Health and long-term care home administrator confirm Friday declaration

PHOTOS: South Surrey tractor project evokes ‘$1-million smile,’ helps connect neighbours

Retired Surrey firefighter Ron Henze began project for friend’s dad to fill time during pandemic

Alberta health minister orders review into response after noose found in hospital in 2016

A piece of rope tied into a noose was found taped to the door of an operating room at the Grande Prairie Hospital in 2016

B.C.’s major rivers surge, sparking flood warnings

A persistent low pressure system over Alberta has led to several days of heavy rain

B.C.’s Indigenous rights law faces 2020 implementation deadline

Pipeline projects carry on as B.C. works on UN goals

‘Mind boggling’: B.C. man $1 million richer after winning Lotto 6/49 a second time

David O’Brien hopes to use his winnings to travel and of course keep playing the lottery

Most Read