A Salmon Arm parent is upset with Salmar Grand moviegoers who took their frustrations over technical issues out on her daughter, a 15-year-old employee at the theatre. (Lachlan Labere/Salmon Arm Observer)

B.C. mom upset after angry movie mob yells at 15-year-old daughter

Salmon Arm theatre manager apologizes for technical problems, is shocked by moviegoers’ behaviour

A mother in Salmon Arm is shocked and disappointed after her 15-year-old daughter, who works at a local movie theatre, became the target of abuse from angry moviegoers.

Hanka Mosher said her daughter was taking tickets at the Salmar Grand on Tuesday evening after people in one of the cinemas had to be relocated because of a projector failure. In the process, another technical issue arose, this time with the ticketing system, resulting in an overselling of seats.

“Once she learned about the film cancellation, she had to pass that information onto people coming in,” said Mosher in a Facebook post. “People became very upset and aggravated, cursing and calling her names (as if she caused that).”

Mosher said her daughter handled the escalating mob-like behaviour well until a “man leaned into her face (she is small) and yelled at her, calling her ‘f—king re—rd.’ That’s when she got upset.”

“And most upsetting to me is the fact that nobody stood up for her and defended her. I’m so disappointed in people! These were mainly adults. It was just a stupid movie!”

Mosher says the experience left her daughter traumatized.

The theatre manager said she is equally disappointed, saying in her 21 years at the theatre, she has seen a lot of technical glitches, but has never seen people turn the way they did.

“Unfortunately, when the one movie did oversell … before my supervisor could get over, one of my little 15-year-old staff members was taking tickets and the crowd turned on her and were using very abusive language towards her and invading her personal space and just being very disrespectful to this young girl who was not responsible for the error at all,” said Daila Duford, who’d been on the road when the problems occurred.

“Eventually, my supervisor, who is amazing, he got over there when he saw what was happening and took care of it, but the damage had been done.”

She tried to address the technical issue remotely and, while it appeared to have worked, a computer glitch affecting seating occurred.

“It was a horribly unfortunate instance, and I understand why people were disappointed. I understand why people would be frustrated they couldn’t get into their movie, but we did do everything we could in offering refunds, offering tickets to another movie or trying to rearrange people in different theatres.” said Duford.

“We are extremely regretful this happened and we would do whatever we can to fix it, but we do ask our customers to show a level of maturity and respect towards our staff.”

Read more: Salmar Classic expands availability for community use

Read more: Another great year for Shuswap moviegoers

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Mosher hopes by making what happened public, those adults who verbally abused her daughter will “realize how pathetic and hurtful their behaviour was.”

“These were adults behaving poorly and showing young people poor behaviour,” she said. “Yet it’s often that generation that complains about today’s youth!”


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