Justice Minister David Lametti and Kelowna-Lake Country MP Stephen Fuhr share a smile at Hillcrest Farm during the federal investment announcement. (David Venn - Kelowna Capital News)

Feds invest a quarter million into B.C. cherry industry

South Korea is the next big market the B.C. Cherry Association is aiming for

The federal government is investing $241,000 into the BC Cherry Association to enhance global market research and grow Canada’s cherry exports internationally.

Justice Minister David Lametti stopped in at Hillcrest Farm on Tuesday, Aug.13, with Kelowna-Lake Country MP Stephen Fuhr and members of the BC Cherry Association to announce recent funding on behalf of the Ministry of Agriculture and to take a picture at the Hillcrest cherry face cut-outs.

“This investment will support the sector in marketing high quality and great tasting cherries to customers here in Canada and around the world,” Minister Lametti said.

READ MORE: Possibly worst Okanagan cherry season in 20 years

READ MORE: Cherry season is only a few weeks away and as healthy as ever

With investment from the industry, in which members of the cherry association pay a levee for, the total comes to $482,000.

Sweet cherries are the eighth largest fruit commodity in land usage at 2,097-hectares yet are the second most valuable fruit export with over 10,000 metric tonnes being shipped overseas, according to 2017 statistics published by the Ministry of Agriculture.

Following the United States, China and Japan are the next leading consumers of Canadian fruits, but David Geen, vice-president of the cherry association, not only are they looking to increase exports to existing markets but narrow their sight on other Asian countries.

“(South) Korea is a very important cherry market and that’s the next one we are working on,” Geen said. “So we hope that that’s going to be in a couple of years.”

READ MORE: North Okanagan cherry crops take bigger hit than south

Minister Lametti expressed the importance of the B.C. cherry industry in context with the Canadian economy. He said that 96 per cent of sweet cherries are harvested in B.C.

“You are vital to our government’s strong trade agenda,” he said. “And that’s why we want to keep your industry strong and growing.”

The government, according to Minister Lametti, set a target of $75 billion in agri-food export by 2025; which the cherry industry is paramount in.



David Venn
Reporter, Kelowna Capital News
Email me at david.venn@kelownacapnews.com
Follow us on Facebook | Twitter

Just Posted

Catholic church buys $7.5M equestrian facility in Abbotsford, plans ‘agri-retreat’ centre

Church hopes to grow crops, host students and others on Bradner property

VIDEO: Organization’s stolen wheelchair van recovered on backroad near Hope

Wheelchair accessible van is only transportation for some people in Hope and Fraser Canyon

Kennedy, Cartier Roads could see upgrade in Kent’s next budget

Residents living and working on Kennedy Road wrote to complain about the dust from the gravel

Police ask public’s help locating missing Hope woman

Penelope Leslie Lackey has not contacted her family since mid-June

Get a free sneak peek at modern ballet performance in Chilliwack

New ballet @giselle is putting the final touches on its show at the Chilliwack Cultural Centre

VIDEO: Title of 25th Bond movie is ‘No Time to Die’

The film is set to be released in April 2020

Victoria father charged with double murder of his daughters takes the stand

Andrew Berry pleaded not guilty to the December 2017 deaths

New ‘Matrix’ film set with Keanu Reeves and Lana Wachowski

Fourth installment to feature Reeves as Neo and Carrie-Anne Moss as Trinity

New regulations require training for B.C. addiction recovery homes

Inspections, standards replace ‘wild west,’ Judy Darcy says

Trans Mountain gives contractors 30 days to get workers, supplies ready for pipeline

Crown corporation believes the expansion project could be in service by mid-2022

66% of B.C. residents want opt-out system for organ donation: poll

Support was lowest in Ontario and the Atlantic provinces

Teacher disciplined after bringing 45 grams of cannabis to Surrey school

Eugenio Bahamonde was also charged with trafficking in Vancouver, but later acquitted

B.C. rainbow crosswalk covered in mysterious black substance

Black substance spilled intentionally near Vancouver Island school and difficult to remove

Most Read