Funding granted for Hope

AdvantageHOPE was recently awarded up to $100,000 in grant money for their new rebranding/marketing strategy.

AdvantageHope was recently awarded money toward the proposed formation of the Hope Cascades and Canyon Regions

AdvantageHOPE, publicly announced that an application for grant money under the Interim Co-operative Marketing Funding Program to Destination BC in 2015, was met with success.

After solidly working with regional partners to initiate the much anticipated arrival of a regional destination marketing organization, which specifies the formation of the Hope, Cascades and Canyons Region (including Hope and FVRD Areas A, B, and D) up to $100,000 was awarded on behalf of Destination BC for tourism and marketing in the region.

Discerning the need for excellent representation to compete on touristic provincial and national levels, AdvantageHOPE, honed in on the necessity of creating a cohesive and compelling product, that will ensure a competitive edge, over, marketing strategies as a region and pitched the idea to its stakeholders.

The prolific road signage that features Hope, is scattered across the province and typically concentrated in southern BC, which alerted AdvantageHOPE and the region, of the potential equity tied into the re-representation of Hope as the centre, or hub of “an exciting outdoor adventure region.”

It’s on par with a new branding strategy that will shake off the outside notion that Hope is just a small town, according to official documentation and attract an economic climate aligned with the BC brand.

“With Hope’s strategic location at the interface between the Lower Mainland/Fraser Valley and the Okanagan/Interior regions — we believe, we are well-positioned to be seen as an important point of opportunity for tourism in the province as a whole,” according to comments made by Advantage Hope, on the situational analysis report of the Interim Co-operative Marketing Program consortium application.

Geographic positioning was also a strong bargaining point for retention of funding, due to Hope’s prime location.

“It’s not only a major highway hub, sitting at the junction of four major highways, but, it’s also very proximate to market with only an hour and a half drive from Metro Vancouver,” said the report.

The aim of AdvantageHOPE is to promote the Hope, Cascades and Canyons region and to stimulate economic growth through direct economic contribution and the fiscal spin-off created through effective market exposure.

“Our goal is to build a brand association between our entire region, with our neighbours and with the province, overall.”

Just Posted

Experts detect risk of rock avalanche above Bridal Falls near Chilliwack

Risk in the one-in-10,000-year is minimal but triggers FVRD to direct growth elsewhere

VIDEO: Olympic medalist teaches swimming in Hope

Brent Hayden fondly remembers local swim meet from his youth

VIDEO: LEGO fundraiser builds playground purse

Inspired families built LEGO creations, helped Silver Creek build playground

PHOTOS: 100 years and counting for Boston Bar school

Boston Bar Elementary-Secondary School celebrates Centennial with a bang

Sunshine Valley songbird releases EP

Fifteen-year-old Ashley Pater has been singing and performing since age 9

Ottawa proposes restricted pot labels, packages

Packaging will include red stop sign with marijuana leaf and ‘THC’

Murder charges upgraded for B.C. man accused of killing wife and daughters

Crown approved new information on Jacob Forman’s file

5 to start your day

Some puppies need naming, a police-involved death in South Surrey and more

Janet Austin announced as B.C.’s new lieutenant governor

Austin has served as YWCA Metro Vancouver CEO since 2003

Ex-French president Sarkozy in custody on Gadhafi claims

Former French President Nicolas Sarkozy was placed in custody as part of an investigation that he received millions of euros in illegal financing

Hockey pioneer Kwong dies at 94

Vernon’s Larry Kwong was the first player to break NHL colour barrier in 1948

How Facebook likes could profile voters for manipulation

Facebook suspended Cambridge Analytica, a data-analysis firm worked for Trump’s 2016 campaign

Uber suspends self-driving car tests after fatality

A woman walking outside a crosswalk in Phoenix was killed when she was hit by a self-driving car

Police divers to resume river search for missing Montreal boy

Police divers and a helicopter search the shores of the Riviere des Prairies for missing 10-year old boy Ariel Jeffrey Kouakou

Most Read