Unifor National President Jerry Dias speaks during press conference asking for all Canadians and Americans to boycott all General Motors vehicles that are made in Mexico due to the recent news about the Oshawa General Motors plant closure in Toronto on Friday, January 25, 2019. (THE CANADIAN PRESS/Nathan Denette)

General Motors disputes UNIFOR’s Super Bowl ad

GM announced last fall it will close its factory in Oshawa, Ont.

The Canadian subsidiary of General Motors is trying to stop an auto workers union from airing a critical TV commercial during the Super Bowl.

The 30-second ad calling the automaker greedy and “un-Canadian” is scheduled to broadcast on Canadian TV stations during Sunday’s game.

GM announced plans in November to close its car factory in Oshawa, Ont., costing the jobs of about 2,600 blue-collar workers.

The commercial accuses GM of continuing to expand in Mexico while leaving Canadians “out in the cold” and makes claims about the costs of a 2009 auto bailout.

GM sent a cease-and-desist letter to Unifor giving it a Saturday deadline to stop using the ad.

The company says in a statement that the ad is misleading and inaccurate.

The Associated Press

Like us on Facebook and follow us on Twitter

Just Posted

Rainfall warning: Up to 70 mm expected across Fraser Valley

Environment Canada issued a weather warning heading into the long weekend

No more mobile vendors on Harrison beach

The approval of an updated business licence bylaw means Nolan Irwin is without a cart

BC Ferries to pilot selling beer and wine on select routes

Drinks from select B.C. breweries and VQA wineries to be sold on Swartz Bay to Tsawwassen route

Harrison Festival releases 2019 line up

The 41st annual Harrison Festival of the Arts will be held from July 12 to 21

Fisheries Department announces conservation measures to protect chinook in B.C.

Urgent protection measures include closure of a commercial fishery involving seven endangered stock

VIDEO: Alberta man creates world’s biggest caricature

Dean Foster is trying to break the world record for a radio show contest

Man driving wrong way on Highway 17 ‘seriously’ injured after crash: Surrey RCMP

Police say the driver hit a transport truck, then another car after merging from the off-ramp onto highway

Should B.C. lower speed limits on side roads to 30 km/h?

Vancouver city councillor wants to decrease speed limits along neighbourhood side roads

Lawsuit eyed over union-only raise for B.C. community care workers

‘Low-wage redress’ leaves 17,000 employees out, employers say

Landlord of alleged Okanagan shooter recounts deadly day

Tony Friesen was working in one of the units of his Penticton building when he heard shots

Foreign national arrested in connection to thefts at YVR

A woman, 60, is being held in police custody as Richmond RCMP investigate

Police pursue pesky porker on Vancouver Island

‘This was allegedly not the pig’s first escape’

Rare ‘Snow Tower’ tree blooming in Vancouver city park

A plant rarely grown in Canada is now flowering at the Bloedel Conservatory in Queen Elizabeth Park

Westjet tries again to dismiss proposed class-action lawsuit alleging discrimination

Former flight attendant claims airline broke contractual promise to create harassment-free workplace

Most Read