Highway Thru Hell merchandise promoter Peni Puschmann and Jamie Davis hold a couple of the new T-shirts that are available online

Highway Thru Hell merchandise promoter Peni Puschmann and Jamie Davis hold a couple of the new T-shirts that are available online

Highway Thru Hell merchandise now available

Items can be purchased online, at the Hope Drive-In and at the Jamie Davis tow yard

Fans of the hit television series Highway Thru Hell can now purchase Jamie Davis merchandise.

The local towing company has partnered with Vancouver’s Great Pacific TV to launch an online store in addition to selling hats, T-shirts, hoodies and toques at Hope Drive-In on Old Hope Princeton Way and the Jamie Davis yard on Silver Skagit Road.

The toques come in a variety of colours and T-shirts highlight different trucks seen in the show.

“People can take a piece of Highway Thru Hell home with them. It’s a novelty,” said Davis.

New products have been added specifically to coincide with the U.S. premiere of the show on the National Geographic Channel.

Merchandise promoter Peni Puschmann is also looking into offering a hand tool set and toy tow trucks when finishing touches on the new store at the yard are complete.

Highway Thru Hell has become a massive hit in Canada on the Discovery Channel, garnering the highest premier audience in network history. The show now airs in 170 countries.

“It’s neat and it’s kind of exciting that it’s airing around the world,” said Davis.

“It shows a different side of the towing business and I think it’s going to be very good for Hope in the tourism area. But we’re so busy worrying about the day-to-day that you don’t really feel any different. The job is still the same.”

To check out the Jamie Davis merchandise, visit http://store.jamiedavistowing.com.