Hope undertakes branding project

Initiative aims to unify local organizations in the community

The district is currently working with the local Chamber of Commerce and AdvantageHOPE to establish a common identity for Hope.

The branding project aims to create a comprehensive document which can be used to unify local organizations.

“It’s about what we want to communicate to the public and then signage becomes a tool to achieve our objective,” said Tyler Mattheis, executive director of AdvantageHOPE. “I think having an overall brand makes sure that our efforts have more longevity.”

The three partners signed a memorandum of understanding in August stating their commitment to cooperating and collaborating where possible to address matters of common community concern. Each party is providing $5,000 initially towards the project, but is obligated to look for additional grant funding to supplement spending.

“We’re in the stage of developing the roadmap and developing how we’re going to get to the end in consultation with stakeholders,” said John Fortoloczky, the district’s chief administrative officer and staff liaison for the project.

“It’s important that the brand reflects the community of Hope itself and the district. It’s also important that a sense of accountability is there for the people.”

The first stage of the process is expected to take six to 10 months. It includes researching Hope’s image and establishing a definitive brand with the help of a hired professional. Regular updates on the project’s progress will be given to council and posted on the district and Chamber websites.

“It’s important that we look at our history, look at our present and look at our future to see what we want to be,” said Chamber president Glen Ogren.

“It’s developing the story of Hope. Once we get through this first phase, then we’ll be looking at where the gaps are in what our story is and how to get to that story by addressing those issues.”

 

 

 

Just Posted

Preliminary inquiry starts for Chilliwack woman charged in 2016 fatal hit-and-run

Linnea Labbee, 70, accused in Dec. 1, 2016 incident that killed 78-year-old Fourghozaman Firoozian

Short closures on Agassiz-Rosedale Bridge during pier upgrades

The project comes before the major retrofit of the bridge, which has been in the works since 2017

Snowfall warning: 5-10 cm expected in Lower Mainland

The snowfall will start Tuesday and carry on into the evening, before tapering off Wednesday

Young adults given skills to cope with anxiety

Chilliwack Youth Health Centre and YMCA team up for free mindfulness program

Hope students visit Chilliwack’s second annual Youth Housing Conference

Hosted by Tzeachten First Nation and CMHC, the Conference is aimed at Aboriginal youth 15 to 30

‘Our entire municipality is heartbroken’: Seven children die in Halifax house fire

A man and woman remained in hospital Tuesday afternoon, the man with life-threatening injuries

B.C. high school robotics team ranked first in the world for programming

The Surrey team was also named tournament finalists at VEX Robotics Competition on Feb. 1

Man shot dead in front of Kamloops hotel may be case of mistaken identity: RCMP

Rex Gill, 44, was not previously known to Kamloops police unlike second shooting victim

New trial ordered over banning whales, dolphins at Vancouver aquarium

Park board’s appeal reverses previous decision that found it had no right to implement a ban

Payless to close 248 Canadian stores, saying it’s ‘ill-equipped’ for market

The company will begin closing stores at the end of March

Make sure measles shots up to date, Public Health Agency says

Measles causes high fever, coughing, sneezing and a widespread painful rash

Super snow moon set to rise across B.C.

It is the biggest and brightest moon of the year

5 to start your day

IHIT investing South Surrey homicide, B.C.’s budget set to focus on climate change, poverty and more

Minister says plans to fight poverty, climate change, focus of B.C. budget

The NDP said in its throne speech last week that affordability will be the hallmark of its initiatives

Most Read