Hope’s branding committee releases new community logo

The available decals bear the words “Proud to Live in Hope, BC” or “Proudly Made in Hope, BC"

Hope's new community logo.

Hope now has a community brand with three different voices.

Two new logos were revealed during a branding open house last week at the Hope Golf Club.

The original logo used by AdvantageHOPE to attract visitors, investment and new residents is considered the community’s marketing voice. A corporate logo has been added for use by the District of Hope on its website, stationary, vehicles and signage. In order to give people an opportunity to share in telling the brand story, a related logo was created to represent “the community voice.” Residents at the open house chose the new community logo from two design concepts. The available decals bear the words “Proud to Live in Hope, BC” or “Proudly Made in Hope, BC.”

“We really wanted to find a vehicle so that local people can actually use that brand in their own way without compromising the messages and the initial use of those logos,” said branding coordinator Alison Harwood. “It’s meant to be like a seal or stamp of approval. It’s kind of a little rough around the edges because that’s kind of our town. We’ve got a little diamond in the rough quality here.”

The first phase of the branding process was completed in June 2013 with the input of over 400 people. The initiative, a partnership between the District of Hope, Chamber of Commerce, and AdvantageHOPE, aimed to define the spirit and personality of the community. Hope’s brand essence was identified as Being Connected: To nature. To community. To oneself. The first phase of the branding process culminated with the release of a Brand Book, which included a logo set and guidelines. It explains what the community stands for, its vision, values, personality, positioning, and unique selling proposition. It also outlines the context for the brand, defining the target audiences, competing communities and relative brand relationships.

The branding committee has since worked on building the brand by communicating Hope’s story through collaborative relations and marking initiatives, as well as developing regional assets, encouraging local businesses and organizations to project brand attitudes and behaviors, coordinating community planning, and building long-term vision and commitment. A new image bank has also been developed this year to showcase the region.

Just Posted

Chilliwack prolific offender wanted yet again

B.C.-wide warrant issued for David Allen Geoghegan

One man, two women charged with stolen pickup downtown Chilliwack

None of the three have criminal history in B.C.

Chilliwack-Hope MP says new summer jobs grant application no longer includes ‘values test’

Those with anti-abortion beliefs left out last year because of requirement to respect the Charter

Agassiz Community Gardens hoping to find new home at old McCaffrey school

The society has been looking for a new location since its previous gardens were sold in October

RCMP asking for public input in upper Fraser Valley

Chilliwack, Agassiz, Harrison and Hope residents can share their thoughts on local policing

VIDEO: Students in MAGA hats mock Native American at Indigenous Peoples March

Diocese in Kentucky says it is investigating the matter, caught on video by onlookers

CONSUMER REPORT: What to buy each month in 2019 to save money

Resolve to buy all of the things you want and need, but pay less money for them

Want to avoid the speculation tax on your vacant home? Rent it out, Horgan says

Premier John Horgan and Sheila Malcolmson say speculation and vacancy tax addresses homelessness

UPDATE: B.C. woman and boy, 6, found safe, RCMP confirm

Roseanne Supernault says both she and her six-year-old nephew are fine and she has contacted police

PHOTOS: Women’s Marches take to the streets across B.C. and beyond

Women and allies marched worldwide protesting violence against women, calling for equality

VIDEO: Giants wrap southern swing with 6-4 win in Spokane

The Lower Mainland-based hockey team defeated the Chiefs Friday night.

Anxiety in Alaska as endless aftershocks rattle residents

Seismologists expect the temblors to continue for months, although the frequency has lessened

Women’s March returns across the U.S. amid shutdown and controversy

The original march in 2017, the day after President Donald Trump’s inauguration, drew hundreds of thousands of people

Federal Liberals announce former B.C. MLA as new candidate in byelection

Richard Lee will face off against federal NDP leader Jagmeet Singh

Most Read