Hope’s branding committee releases new community logo

The available decals bear the words “Proud to Live in Hope, BC” or “Proudly Made in Hope, BC"

Hope's new community logo.

Hope now has a community brand with three different voices.

Two new logos were revealed during a branding open house last week at the Hope Golf Club.

The original logo used by AdvantageHOPE to attract visitors, investment and new residents is considered the community’s marketing voice. A corporate logo has been added for use by the District of Hope on its website, stationary, vehicles and signage. In order to give people an opportunity to share in telling the brand story, a related logo was created to represent “the community voice.” Residents at the open house chose the new community logo from two design concepts. The available decals bear the words “Proud to Live in Hope, BC” or “Proudly Made in Hope, BC.”

“We really wanted to find a vehicle so that local people can actually use that brand in their own way without compromising the messages and the initial use of those logos,” said branding coordinator Alison Harwood. “It’s meant to be like a seal or stamp of approval. It’s kind of a little rough around the edges because that’s kind of our town. We’ve got a little diamond in the rough quality here.”

The first phase of the branding process was completed in June 2013 with the input of over 400 people. The initiative, a partnership between the District of Hope, Chamber of Commerce, and AdvantageHOPE, aimed to define the spirit and personality of the community. Hope’s brand essence was identified as Being Connected: To nature. To community. To oneself. The first phase of the branding process culminated with the release of a Brand Book, which included a logo set and guidelines. It explains what the community stands for, its vision, values, personality, positioning, and unique selling proposition. It also outlines the context for the brand, defining the target audiences, competing communities and relative brand relationships.

The branding committee has since worked on building the brand by communicating Hope’s story through collaborative relations and marking initiatives, as well as developing regional assets, encouraging local businesses and organizations to project brand attitudes and behaviors, coordinating community planning, and building long-term vision and commitment. A new image bank has also been developed this year to showcase the region.

Just Posted

Editor’s view: A Hopeful start to the community’s first 10 km run

Good mix of pomp and circumstance, variable terrain and silliness at Sunday’s run

Lower Mainland could see spring flurries

Snow expected at higher elevations

Auditors couldn’t tell if Fraser Health executives bought booze on taxpayers’ dime

Review from 2014 says one administrator bought Bose headphones on company credit card

Experts detect risk of rock avalanche above Bridal Falls near Chilliwack

Risk in the one-in-10,000-year is minimal but triggers FVRD to direct growth elsewhere

VIDEO: Olympic medalist teaches swimming in Hope

Brent Hayden fondly remembers local swim meet from his youth

Vancouver Aquarium’s resident octopus released into ocean

Staff let the Giant Pacific octopus go into the waters near Bowen Island so she can reproduce

Where Canadians buy real estate abroad: report

Hot Spots: Top 30 home-buying destinations for Canadians in the Americas

Ban on grizzly bear hunt, new rules take effect April 1

Taxidermists, tanners will have to report on any grizzly bears or parts brought to them

Ontario father grief stricken over murder of ex-wife and children

‘No words to explain,’ grieving father of slain teens says in statement

LISTEN: Retired broadcaster gives voice to Fraser Valley history

Heritage buff Mark Forsythe introduces Valley Voices, a podcast featuring local history.

Russian Embassy calls Trudeau’s criticism of Putin unproductive

The Russian Embassy is firing back at Trudeau for criticizing President Vladimir Putin

Murder charge upgraded for man accused in Toronto gay village death

Man accused the death of a woman in the Toronto gay village had charge upgraded after new evidence

Former NHL player Theo Fleury visits B.C. First Nations community

Abuse survivor Theo Fleury has been working with communities focusing on healing since 2009 and visited Esketemc First Nation in the Cariboo this week.

City to lobby province after councillor accused of crime refused to resign

Dave Murray was sentenced to nine months for a sexual assault that occurred 26 years ago

Most Read