New branding features B.C. city on Molson Canadian packaging

It’s just a little line in the fine print but Chilliwack is chuffed nonetheless

The Molson Coors family has set down roots in B.C. with its spanking-new Fraser Valley brewery at Chilliwack, and that fact is now reflected on the labels.

READ MORE: Local hops for beer

It’s just one word added to the fine print, but Chilliwack officials are chuffed.

“It’s frickin’ wicked,” Mayor Ken Popove said. “With the footprint of the plant being square in the middle of our city, it only makes sense that we’d be seeing ‘Chilliwack’ on the labels.”

Product packaging coming off the presses now for Molson Canadian has “Chilliwack” emblazoned on the side of beer cans and exterior wrapping to recognize this new chapter.

“A very formal and exciting marker of our new roots in Chilliwack can be found proudly printed on new Molson Canadian exterior packaging and cans,” said James Hall, marketing manager for Molson Canadian.

READ MORE: Chilliwack chosen by Molson Coors for new brewery

The inclusion of “Chilliwack” is right alongside major Canadian brewing cities like Toronto, Montreal, Moncton, and St. John’s.

“It will become a source of community pride for some people just to see the Chilliwack name on the labels and cans,” Brian Coombes, president of Chilliwack Economic Partners Corporation (CEPCO) pointed out.

“For Chilliwack to now have this connection to Molson Coors, an iconic Canadian company, is pretty neat, and to have a city of Chilliwack’s size mentioned alongside major cities like Toronto and Montreal, is certainly positive from CEPCO’s perspective,” Coombes said.

The new Molson Canadian packaging is actually part of a decisive shift in the visual identity of the brand.

“Inspired by the actions and ethos of founder John Molson, seven generations of family brewing, and 233 years of history, all brands stewarding the Molson family name (Canadian, Dry, Export, and Cold Shots) will visually unify under the logo,” according to Hall. “Every element of the new look, upcoming campaign, and programming pays tribute to Molson’s proudly Canadian roots, marking the beginning of a new chapter in living our legacy.”


@CHWKjourno
jfeinberg@theprogress.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Child falls down Bridal Veil Falls near Chilliwack, crews on scene

An 11-year-old boy fell over the falls about 25 to 30 feet and has suffered a head injury

Popular retired UFV therapy dog passes away

Mac the Therapy Dog consoled countless students and staff, as well as wildfire victims

Imagination Library Fraser Valley celebrating Christmas in July

Dolly Parton early literacy intiative looking for financial support to help with waitlist

Exercise and cancer to be explored via webinar

UFV’s Dr. Iris Lesser to lead Zoom event for cancer patients and supporters

Vancouver double homicide leads to arrest in Harrison Hot Springs Wednesday

VPD and RCMP tracked dumped vehicle connected to killings to Chilliwack

B.C. sees 25 new COVID-19 cases, community exposure tracked

One death, outbreaks remain in two long-term care facilities

Woman sexually assaulted, robbed near Surrey SkyTrain station: RCMP

Police say the incident happened July 10, just after 11 p.m. near King George SkyTrain station

B.C. Ferries increasing passenger capacity after COVID-19 restrictions

Transport Canada 50-per-cent limit being phased out, no current plans to provide masks

Once-in-a-lifetime comet photographed soaring over Abbotsford

Photographer Randy Small captures Comet NEOWISE in early-morning sky

Four-vehicle collision snarls eastbound highway traffic in Fraser Valley

Collision west of Lickman Road on Highway 1 includes three vehicles plus motorcycle

BREAKING: Amber Alert for two Quebec girls cancelled after bodies found

Romy Carpentier, 6, Norah Carpentier, 11, and their father, Martin Carpentier, missing since Wednesday

Bringing support to Indigenous students and communities, while fulfilling a dream

Mitacs is a nonprofit organization that operates research and training programs

B.C. man prepares to be first to receive double-hand transplant in Canada

After the surgery, transplant patients face a long recovery

Grocers appear before MPs to explain decision to cut pandemic pay

Executives from three of Canada’s largest grocery chains have defended their decision to end temporary wage increases

Most Read