FACEBOOK PHOTO/ Save-On-Foods Save-On-Foods President Darrell Jones in the image accompanying his Jan.9 statement.

Save-On-Foods follows Loblaws and offers $25 bread price fixing reward

The company said they had nothing to do with the scandal

Citing concerns over bread price fixing, Save-On-Foods has announced they will also be offering a $25 dollar reward to customers.

On Jan. 8 Loblaw Companies Ltd. opened registration for the $25 dollar gift card they are offering eligible customers, after admitting to their involvement in an industry-wide bread price-fixing arrangement.

Save-On-Foods President Darrell Jones, posted a message to their Facebook page on Jan. 9 stating that Save-On-Foods was not involved in the arrangement, but would be offering eligible customers a $25 “shopping incentive” because their customers could have been impacted by higher bread prices.

“One of our competitors who has admitted guilt is providing a $25 shopping incentive to their customers,” wrote Jones in the statement, adding “We know that you, as our valued More Rewards customer, could have been impacted with higher bread prices. So we’re making it easy for you to receive our own $25 offer, through our More Rewards program.”

RELATED: Get your Loblaws $25 bread price fixing gift card

Jones said the company will also be seeking compensation from bread suppliers involved. To qualify for the reward, customers must have an active More Rewards card as of Dec. 31, 2017, and have purchased bread from Save-On-Foods in the last 14 years.

Those who sign up for the reward must also consent to receive emails from the More Rewards loyalty-program.

“You can use this $25 in our stores, and at the same time,” said Jones, adding that “In keeping with our commitment to supporting those less fortunate, we’ll be giving you the option to re-direct this $25 to your local food bank.”

Save-On-Foods is part of the Overwaitea Food Group and operates stores in Alberta, British Columbia, Manitoba, Saskatchewan and the Yukon.

To sign up for the $25 reward customers must visit the more rewards website at www.morerewards.ca/25.

READ: At least 7 companies investigated in bread price-fixing probe

Here is the full statement from Save-On-Foods President Darrel Jones:

Dear valued Save-On-Foods customers,

I’m writing to you because we’re deeply concerned about what’s happened with the bread price-fixing issue that was going on in Canada by certain competitors and suppliers. It is important for you to know that we at Save-On-Foods had no knowledge of, nor were we involved in, this illegal activity.

One of our competitors who has admitted guilt is providing a $25 shopping incentive to their customers. We know that you, as our valued More Rewards customer, could have been impacted with higher bread prices. So we’re making it easy for you to receive our own $25 offer, through our More Rewards program. We in turn, will seek compensation from the bread suppliers involved, in due course.

You can use this $25 in our stores, and at the same time, you will be signed up for even more great offers and information. And in keeping with our commitment to supporting those less fortunate, we’ll be giving you the option to re-direct this $25 to your local food bank.

You have a right to choose how you spend your grocery shopping dollars. On behalf of our 18,000 local team members, we thank you for choosing us.

For information on how to register, please go to https://www.morerewards.ca/25

Darrell Jones

President

Just Posted

UPDATE: Rockslide keeps Coquihalla northbound lane closed

Highway 5 is closed in one direction.

UPDATE: Wind warning ends for Metro Vancouver after thousands lose power

More than 34,000 BC Hydro customers in the dark on Sunday morning in the Lower Mainland and Sunshine Coast

WIND WARNING: Metro Vancouver expecting 100 km/h gusts Saturday night

Environment Canada issues warns of possibly dangerous conditions

Fire crews battling Laidlaw house fire

Neighbours say the family are safe, still unconfirmed by fire department

Gear swap in Langley helps make ball hockey more accessible for kids

A new initiative allows parents to empty garages of unused equipment and get new kids in the sport.

REPLAY: B.C. this week in video

In case you missed it, here’s a look at replay-worthy highlights from across the province this week

A new development surrounding plane that went missing around Revelstoke in November

The family of Ashley Bourgeault believe they have found a new clue

$130K could get you on a dive to the Titanic

Hot summer ticket: $130K could get you on a dive to the Titanic off Newfoundland

UK’s Princess Eugenie, daughter of Prince Andrew, engaged

Princess Eugenie, the daughter of Prince Andrew and his ex-wife Sarah Ferguson, will marry Jack Brooksbank in Autumn 2018

German nurse charged with 97 more murders

Niels Hoegel, serving a life sentence for two murders, has been indicted in nearly 100 more killings.

Two men guilty in murders of Alberta family could face 75 years

The pair were found guilty of first-degree murder in the shooting deaths of Klaus’s parents and sister in a rural home near Castor, Alberta

With Senate talks falling short, U.S. shutdown enters workweek

President Donald Trump accused Democrats of prioritizing services and security for noncitizens over U.S. citizens

Toronto mayor wants city to co-host 2026 FIFA World Cup

The mayor of Canada’s most populous city says he wants Toronto to be among the North American cities to co-host the 2026 FIFA World Cup

With a lighter touch, SAG Awards follows a familiar script

Morgan Freeman accepts the Life Achievement Award at the 24th annual Screen Actors Guild Awards on Sunday

Most Read