The Othello Tunnels are the main draw for tourism to Hope, according to data gathered by the Hope Visitor Centre and AdvantageHOPE.
Almost half of the specific information people requested from the visitor centre was for the Othello Tunnels. Over the past three months (July through September) the centre fielded 4,453 Othello-specific queries.
But that’s not all, AdvantageHOPE executive director Shannon Jones told the District of Hope on Monday night. She was delivering a quarterly report to the council on the overall success of the centre.
Over that three-month time frame, they greeted a total of 27,770 people, and 261 buses passed through their location. The majority of visitors were from this province, at 6,439. Europeans also enjoy visiting Hope — the centre recorded 1,924 from European countries. In addition to visitors from far and away, 572 locals popped into the visitor centre.
Jones noted that of the many visitors they greet coming into Hope, a large number of them return at the end of their stay to thank them for their help.
“We have a good team in place,” Jones said to council.
As for nights stayed in the community, the large majority using the visitor centre were just here for the day. And common requests from the traveling public include parks, maps for the area, and site facilities such as washrooms.
But tourism isn’t just about the visitor centre. Jones highlighted some of the other work they do to entice people to Hope. Work this year has included a new website (hopebc.ca), cooperative marketing funding that allowed for a photographer, outreach at local events with the help of summer students, and the implementation of a hotel room tax that will feed back into the community.