An image from Fraser Health’s new campaign that urges people to talk to their loved ones about addiction before it’s too late. (Photo: Fraser Health)

VIDEO: New overdose campaign hopes to ‘start the conversation’

Talk to loved ones about their drug use before it’s too late, Fraser Health urges

Talk before it’s too late.

That’s the message from Fraser Health’s new campaign that aims to save lives in the midst of an overdose crisis that has killed more than 1,000 people in B.C. so far this year.

Called “Overdose is closer than you think,” the health authority’s initiative urges people to talk to friends and family when they suspect substance abuse.

See also: More than 1,000 people have died as a result of the overdose crisis in 2017

See also: Fentanyl-linked overdose deaths soar in B.C.

“One of the major issues faced by people struggling with substance use problems – and those around them – is discomfort and fear about talking about addiction openly,” said Minister of Mental Health and Addictions Judy Darcy in a release. “We as a society must find a way to get past the profound stigma over addiction so that every person struggling with this issue gets the care they so desperately need. I encourage you to help stop the stigma by starting a conversation with your loved one who might need support, before it’s too late.”

The campaign includes a video and a four-page “When Words Matter” guide on how to talk to someone about drug use, including conversation preparation, tips to stay calm and focused, and self care while helping someone suffering from substance abuse.

In creating the guide, Fraser Health says it consulted with more than 50 people, focusing on men who were in treatment, daytox or had completed treatment, as well as their support networks to inform the communication campaign.

According to the BC Coroner’s Service, 91 per cent of B.C.’s drug overdose deaths this year have been people aged 19 to 59.

Of the 1,013 overdose deaths in 2017, 82 per cent have been male.

“Starting a conversation about substance use is never easy, but approaching a person you care about to have a conversation could help save their life,” said Medical Health Officer Dr. Aamir Bharmal in a release. “It may take time, but by checking in on a person you believe is using substances, and being open to talking about substance use in an empathetic way, you can help reduce their isolation and provide a more supportive environment for their recovery.”

See more: VIDEO: A first look inside SafePoint, Surrey’s safe consumption site

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

New video takes viewers soaring over Cultus Lake

Posted to YouTube, the vid showcases the natural beauty of the lake and its surroundings

Chilliwack Community Services ends Community Driver program

The volunteer-driven offering helped clients get to important medical appointments

CRIME STOPPERS: ‘Most wanted’ for the week of Sept. 27

Crime Stoppers’ weekly list based on information provided by police investigators

Action demanded over death of First Nations youth in Abbotsford group home

Family and Indigenous organizations push for thorough investigation

COVID-19 testing centre opens at Fraser Canyon Hospital

30 tests can be done at the collection centre each day, health authority reccommends booking ahead

105 new COVID-19 cases, 1 death as health officials urge B.C. to remember safety protocols

There are currently 1268 active cases, with 3,337 people under public health monitoring

U.S. Presidential Debate Takeaways: An acrid tone from the opening minute

Here are key takeaways from the first of three scheduled presidential debates before Election Day on Nov. 3

Another death as COVID-19 outbreak at Delta Hospital climbs to 18 cases

Total of 12 patients and six staff in one unit have tested positive for COVID-19: Fraser Health

B.C. nurses report rise in depression, anxiety, exhaustion due to pandemic

A new UBC study looks into how the COVID-19 response has impacted frontline nurses

National child-care plan could help Canada rebound from COVID-induced economic crisis: prof

A $2 billion investment this year could help parents during second wave of pandemic

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Search suspended for Indigenous elder last seen mushroom picking in northwest B.C.

Mushroom picker Thomas (Tommy) Dennis has been missing since Sept. 16

16 MLAs retiring from B.C. politics add up to $20M in pensions: Taxpayers Federation

Taxpayers pay $4 for every dollar MLAs contribute to their pensions

‘Bonnie’ and ‘Henry’ among latest litter of service dog puppies

B.C. Alberta Guide Dogs names two pups after provincial health officer

Most Read