Ash and Lisa Van carry a freshly cut Christmas tree while wearing personal protective masks at a Christmas Tree Farm in Egbert, Ontario, Sunday, Nov. 29, 2020 THE CANADIAN PRESS/ Cole Burston

Ash and Lisa Van carry a freshly cut Christmas tree while wearing personal protective masks at a Christmas Tree Farm in Egbert, Ontario, Sunday, Nov. 29, 2020 THE CANADIAN PRESS/ Cole Burston

‘Everyone wants a tree and they want it now’: Christmas tree sales on pace for record

Anticipated demand for Christmas trees has sparked a rush by some to purchase more trees wholesale

Canadians planning to buy a live Christmas tree this season should start shopping now and expect to pay more, the Canadian Christmas Tree Growers Association says.

Farmers anticipate 2020 will be a record sales year. Association head Larry Downey says it’s simple supply and demand: a shortage of trees coupled with a greater appetite from people hoping to liven up their living spaces amid widespread stay-at-home orders.

“Personally, we don’t see COVID affecting us,” says Downey, whose family farm in Hatley, Que. sells up to 30,000 Christmas trees each year.

Most wholesale farmers Downey has spoken this year with have already reached sales records, he added, with much of the demand coming from vendors in the United States. Retailers typically place their orders for trees as early as June, Downey says.

The Christmas tree market is still feeling the effects of the Great Recession, which put many U.S. growers out of business and led others to reduce planting. Since saplings take eight to 10 years to reach the size of a typical Christmas tree, the effects of the lower supply have only recently emerged.

In turn, the shortage has pushed prices upward. Downey says Christmas trees are retailing for about $5 more this year, continuing a trend that has been ongoing for several years. The average price of a tree rose 123 per cent to US$78 in 2018 from US$35 in 2013, according to the U.S. National Christmas Tree Association.

Prices are on the rise in Canada as well. Stephane Bernier, who runs Plantation Bernier in Lac-Brome, Que., and Bronwyn Harper, who co-owns the Hillcrest Tree Farm near Ottawa, both say they have raised prices for Christmas trees this year.

On top of the shortage, tree sellers say they are expecting strong demand from consumers looking for an outdoor, physically distanced activity and who want to add some holiday cheer to their homes, where people are spending more time amid a second wave of Covid-19 cases. The pandemic has already led to some greater-than-expected spending in the home improvement market, a trend that could bode well for Christmas tree sales.

Some tree varieties such as Fraser firs, prized for their pleasant fragrance and excellent needle retention, are even more sought after. Harper says she is selling Fraser firs for around $85 — or $20 more than last year — after her supplier raised prices. (Fraser firs can’t grow on her property because of the terrain, Harper says.)

READ MORE: Christmas will be different even if Santa is ‘probably’ immune to COVID, says B.C. top doctor

The anticipated demand for Christmas trees has sparked a rush by some retailers to purchase more trees wholesale.

Phil Quinn, the co-owner of Quinn Farm near Montreal, says he had to buy additional trees from wholesalers to sell at his farm since he didn’t grow enough on his own property to meet the demand he expects this year. And Harper says she’s received many calls from people looking for wholesale trees, although she only sells to retail customers.

“Everyone wants a tree and they want it now,” says Quinn, who expects to be sold out of trees by the second week of December.

But while demand for trees is expected to be strong, the pandemic has created its own set of challenges for tree vendors. Most sellers will not be able to offering the same set of attractions this year, with physical distancing requirements forcing farms to scrap additional draws such as wagon rides and fire pits.

Harper says her biggest challenge this year will be developing clear distancing guidelines for people picking up trees. The farm’s owners won’t allow people to bring their dogs, for example, nor will they offer horse-drawn sleigh or wagon rides. Rather than serving hot apple cider, Hillcrest Tree Farm will be giving people treats to take away when they leave.

“What might have been a one-hour visit will be a shorter visit this year,” Harper says.

Similarly, Serge Lapointe, the owner of Plantation JLS in Sainte-Angele-de-Monnoir, Que., says his farm won’t have anywhere for Christmas tree buyers to congregate this year, unlike in previous years when it offered visitors rides and the chance to take a photo with Santa Claus.

One aspect of the Christmas tree market to watch this year will be how lockdown orders affect how people buy trees, including whether they go in person to pick them up or order them online, says Paul Quinn (no relation to Phil Quinn), an analyst at RBC Dominion Securities who studies Christmas tree sales from year to year.

Retail tree vendors could face some competition from large online players: On their websites, Home Depot and Walmart both list natural Fraser Fir trees for sale, available for delivery before Christmas. A search on Amazon’s website revealed no results for natural Christmas trees, although the company offers a variety of artificial trees for sale.

But Phil Quinn says people are looking to take advantage of the chance to pick out their own tree in person, noting his farm is seeing greater interest in its choose-and-cut option, even with Quebec at its highest COVID-19 alert level.

“People are just asking for some kind of normalcy,” Quinn says.

Jon Victor, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

ChristmasChristmas treeCoronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Abbotsford tattoo artist Tanya Loewen has entered the Inked cover girl contest.
Abbotsford mother, tattoo artist enters Inked cover girl contest

Tanya Loewen, tattoo artist at Van Bree Tattoo, hoping to win big in magazine contest

Sheriff Avory Chapman was last seen Jan. 20 on Wellington Avenue in Chilliwack. (RCMP)
RCMP look for missing man last seen in downtown Chilliwack

21-year-old Sheriff Avory Chapman has been missing since Jan. 20

A worker is seen throwing a chicken in an undercover video in 2017 filmed by California-based animal rights activists Mercy For Animals.
Fraser Valley chicken abuse trial delayed until February

Originally scheduled for a jury trial, Sofina and Chilliwack company now face judge alone

Chilliwack-Kent MLA Kelli Paddon funding Equity and Social Change Scholarships

One of the scholarships is open to any graduating student in the Chilliwack-Kent electoral district

Rose Sawka, 91, waves to her son through the window of a care home in Prince Rupert in October. Residents of the care home received their first vaccine dose Jan. 20. (K-J Millar/The Northern View)
B.C. care home visitor access to expand by March, Dix says

Staff, residents, essential visitors top priorities for vaccine

The shirts sell for $45, with 30 per cent of proceeds from each sale going to Battered Women’s Support Services in Vancouver. (Madame Premier/Sarah Elder-Chamanara)
Canadian company launches ‘hysterical’ T-Shirt to combat health officials’ use of word

A partnership with Tamara Taggart will see women broadcast the word on a T-shirt or tote bag

ICBC has seen savings on crash and injury claims in the COVID-19 pandemic, with traffic on B.C. roads reduced. (Penticton Western News)
ICBC opens online calculator for rate savings starting in May

Bypassing courts expected to save 20% on average

(AP Photo/Elaine Thompson, File)
16% boom predicted for B.C. real estate sales in 2021: experts

Along with sales, the average price of homes is also predicted to rise, by nearly 8 percent

The trial of Harry Richardson began Monday at the Nelson courthouse. File photo
Trial of man accused of shooting RCMP officer in West Kootenay in 2019 begins

Harry Richardson is facing five charges in a Nelson courtroom

FILE – Canadian Prime Minister Justin Trudeau delivers his opening remarks at a news conference outside Rideau cottage in Ottawa, Tuesday, January 19, 2021. THE CANADIAN PRESS/Adrian Wyld
Vaccine CEO ‘very, very clear’ that Canada’s contracts will be honoured: Trudeau

Trudeau says he spoke to Moderna CEO on the morning of Jan. 26

Brad Windsor has been an advocate for years to get sidewalks installed along Milburn Drive in Colwood, but to no avail. He wants city council to commit to making Milburn a priority lane for sidewalk construction in the future. (Aaron Guillen/News Staff)
VIDEO: Dramatic crash caught on B.C. home security camera

Angry residents say video highlights need for sidewalks in B.C. residential neighbourhood

An independent review is underway at the Royal BC Museum after employees called out systemic, individual racism at the institution. (Twitter/RBCM)
Royal BC Museum faces allegations of systemic racism, toxic work environment

Formal investigation, survey and training launched at museum

In this May 23, 2012, file photo, an approximately 2-year-old female cougar runs away from a Washington Department of Fish and Wildlife trap after being released northeast of Arlington, Wash. A cougar has attacked and severely mauled a man in British Columbia. THE CANADIAN PRESS/AP-Mark Mulligan/The Daily Herald via AP
Cougar euthanized in B.C. after severely mauling a man north of Vancouver

Whistler RCMP officers were first on the scene and shot and killed a cougar prowling nearby

Most Read