Get your business summer ready

There are never-ending questions and options as a business owner

Many businesses in Hope rely on the summer season as their money-making months. Most have spent considerable time and effort contemplating their strategies to maximize the window of opportunity to ensure their ongoing success, and to build loyalty and recognition in their customer base. Here are a few questions that many summer businesses can ask themselves even now, with summer already upon us:

• Are you staffed up? Though perhaps an obvious question, some businesses are left wondering how they can afford to staff up before sales or summer business bring in the cash to justify those extra hands. One option is to research available staff subsidy programs or training opportunities. The Get Youth Working hiring incentive is one, and the Targeted Wage Subsidy program is another.

• Are your staff trained up? Are your staff ambassadors for your business, industry, and your community? A quick trip to the Visitor Centre will ensure that they know of the upcoming festivals, events, and attractions occurring in Hope and the surrounding area, while an intentional browse through the Hope Business Directory will ensure they are aware of other businesses able to supply products not on your own shelves. Your suppliers may offer free training on your products, to ensure your staff are true experts on the products they sell. Other skills training may be required and for this there are programs such as the Targeted Skills Shortage Program which funds staff training for small business in certain sectors.

• Do you have summer hours? Maybe it’s earlier, later, open during lunch, or open on the weekend. Maybe it’s no change at all.  Now is a great time to think back to last summer and note when customers were coming in the door, testing the waters by opening early for a week to see what the impact could be, or asking repeat customers if your times are convenient for them.  Change may not be needed, but staying in tune with your customers’ needs is invaluable.

• Are you taking advantage of existing resources? Do you have some copies of the Hope visitor guide, or a quicklink on your computer to the online version to answer questions from your clients? Do you have new product samples, displays, or manuals readily available? Are you planning to stay open during particular summer events, or partnering with a neighbouring business to put on a sidewalk sale. Have you thought of the impact of the Hope Mountain Market, and how you may take advantage of the clientele that event attracts to the town? Before you invest in your own tools, it’s often beneficial to scope out the community toolbox and succeed as a team.

There are never-ending questions and options as a business owner, particularly in a small town. Without taking intentional time to chart your course, however, it is impossible to match your efforts with specific results, and track progress toward your larger business goals.

Thank you to all the hardworking business owners and their staff for helping to make our community a great place to live. We as a community wish you the best of success, and look forward to sharing a beautiful summer with you in Hope!

Tyler Mattheis is executive director of AdvantageHOPE. He can be reached at 604-860 -0930 or info@advantageHOPE.ca.

Just Posted

QUIZ: Test your knowledge of Victoria Day

How much do you know about the monarch whose day we celebrate each May?

Multi-vehicle collision on highway in Chilliwack

Accident involves several vehicles, in the westbound lanes says Drive BC

Semi truck crashes into highway barrier cable near Chilliwack

Witnesses warning other drivers to watch for debris in other lanes

Agassiz bus driver’s seatbelt petition heads to Ottawa

Gary Lillico is hoping his one-month petition will make a mark on the House of Commons

Man dead after motorcycle crash in Hope, police watchdog says

Thursday’s crash is still being investigated by the IIO

UPDATE: B.C. pilot killed in Honduras plane crash

The crash happened in the Roatan Islands area, according to officials

Raptors beat Bucks 118-112 in 2OT thriller

Leonard has 36 points as Toronto cuts Milwaukee’s series lead to 2-1

‘Teams that win are tight’: B.C. Lions search for chemistry at training camp

The Lions added more than 50 new faces over the off-season, from coaching staff to key players

Rescue crews suspend search for Okanagan kayaker missing for three days

71-year-old Zygmunt Janiewicz was reported missing Friday

B.C. VIEWS: Reality of our plastic recycling routine exposed

Turns out dear old China wasn’t doing such a great job

Structure fire destroys Surrey tire shop

RCMP have closed Fraser Highway down to traffic from 152 Street to 88 Avenue

Carbon dioxide at highest levels for over 2.5 million years, expert warns of 100 years of disruption

CO2 levels rising rapidly, now higher than at any point in humanity’s history

Man dies after being hit by car in East Vancouver

The driver involved is cooperating with police

B.C. ferry stops to let black bear swim past near Nanaimo

Queen of Oak Bay brakes for wildlife in Nanaimo’s Departure Bay

Most Read