Pin on a daffodil and fight back

This spring, the Canadian Cancer Society is asking Canadians to be courageous and join the fight against cancer by making a donation and wearing our signature daffodil pin.

To some, the daffodil is just a flower.  To us, it is a symbol of strength and courage, a symbol of life.  It says we will not give up.  It says we will fight back.  It says we will beat cancer.

“The fact is two in five Canadians will be diagnosed with cancer in their lifetime and one in four will die,” says Nicola Romaniuk, CCS spokesperson. “We have all been touched by cancer. That is why we are asking British Columbians to join our fight.”

“We want people who have been affected by cancer to know that they are not alone,” says Romaniuk. “We want them to know that they are supported and that there are support services here to help along the way.”

The Daffodil campaign was piloted in BC last year and this year it is being launched nationally. Last year more than 400,000 British Columbians wore the daffodil pin. This year the Society hopes to triple that number in B.C.

Donations from every pin go toward support services including programs for individuals seeking cancer information, emotional support and camps for youth and families.

Daffodil pins can be found at many locations, including: Pharmasave, IGA Marketplace, BC Liquor Stores, Chevron Town Pantry, WIRELESSWAVE and Tbooth Wireless. For a full listing, visit