New Fraser Health poster campaign raises awareness of opioid overdoses

Stark posters warn of overdose dangers to be displayed at transit stops, bars and restaurants aimed at recreational drug users

SURREY, B.C. – Fraser Health has launched a poster ad campaign bolstering its ongoing drive to raise awareness of what it says is the overdose crisis in British Columbia.

The posters will be displayed at transit stops, bars and restaurants, and are aimed at recreational and regular drug users, their families and friends.

One message on the  stark, black and white posters says: “If you use drugs: Have a plan. Go slowly. Use with a buddy. Carry naloxone.”

The posters also offer instructions for anyone finding an overdose victim, directing them to call 911, start emergency breathing and use naloxone, which can reverse the effects of an opioid overdose.

Fraser Health says in a news release that it is confident about the effectiveness of the campaign because the posters were tested in focus groups of regular and recreational drug users.

In April, B.C.’s provincial health officer declared a public health emergency linked to the soaring number of opioid overdoses, and the declaration remains in effect.

Dr. Victoria Lee, Fraser Health’s chief medical health officer, says the poster campaign is an extension of the health authority’s ongoing public awareness campaign, but she says much more has been done to fight overdose deaths.

“We’ve created new substance-use beds to provide safe and supportive environments for people (who) require additional support on their road to recovery,” Lee says in the release.

Over the last 12 to 18 months, Fraser Health has opened 50 new substance-use beds, including a three-bed program for youth and a 12-bed facility for women who are pregnant or have newborns.

A further 97 beds are slated to open by 2017 across the region, which stretches from Burnaby, through Surrey to White Rock and east to Hope.

The announcement of the poster campaign and the update on available substance-use beds comes as Fraser Health prepares to mark International Overdose Awareness Day on Aug. 31.

The Canadian Press

Just Posted

Hope Food Bank struggling after dismal outpouring at annual Holly Days fundraiser

Food Bank may have to reduce hours, services if lost revenue isn’t made up

Students in Hope are ‘100 Days Smarter’

Coquihalla Elementary rang in 100 days of school in a concrete, yet creative manner

Chilliwack’s Chief Ernie Crey a firm pipeline supporter

Crey lauds NEB focus on marine safety in his role representing Indigenous oversight committee

Measles case confirmed within Fraser Health region

One case within Fraser Health is related to the outbreak in three Vancouver schools.

Harrison Festival to share the culture behind the music

Festival director Andy Hillhouse will be talking about nationalism in music, starting March 4

VIDEO: Iconic ‘snow cone’ takes shape at B.C. park near Clearwater

Snow cone forming at Wells Gray Provincial Park one that would make Disney’s Queen Elsa proud

A ‘warm embrace’ for grieving parents at funeral of seven young fire victims

Mourners offered love and support to Kawthar Barho, mother of seven children

Indigenous leaders, politicians say Trans Mountain report flawed

The National Energy Board has endorsed an expansion of the Trans Mountain pipeline a second time

UPDATE: Reports of rashes prompt closure of all Harrison Hot Springs pools

Public pool available after Fraser Health shut down all five mineral pools until further notice

Legislation to protect B.C. farmland comes into effect

Regulations enhance food security, encourage long-term farming

Have you heard the legend of Shuswaggi, the Shuswap Lake monster?

Witness accounts as old as 1904, and as recent as 2018, place a creature in the lake’s depths

UPDATE: B.C. ticket holder winner of $25.9-million Lotto Max jackpot

Next draw set for Mar. 1 with an estimated jackpot of $10 million

B.C.-based ‘Team Tardi’ brings home gold in junior curling worlds

In a 9-4 victory over Switzerland, a Langley-based curling team earned its 2nd straight world title

B.C. weavers to help Alaska Native project honouring survivors of violence

Dozens of Chilkat and Ravenstail weavers from all over North America will be weaving 5-inch-by-5-inch squares

Most Read