New Fraser Health poster campaign raises awareness of opioid overdoses

Stark posters warn of overdose dangers to be displayed at transit stops, bars and restaurants aimed at recreational drug users

SURREY, B.C. – Fraser Health has launched a poster ad campaign bolstering its ongoing drive to raise awareness of what it says is the overdose crisis in British Columbia.

The posters will be displayed at transit stops, bars and restaurants, and are aimed at recreational and regular drug users, their families and friends.

One message on the  stark, black and white posters says: “If you use drugs: Have a plan. Go slowly. Use with a buddy. Carry naloxone.”

The posters also offer instructions for anyone finding an overdose victim, directing them to call 911, start emergency breathing and use naloxone, which can reverse the effects of an opioid overdose.

Fraser Health says in a news release that it is confident about the effectiveness of the campaign because the posters were tested in focus groups of regular and recreational drug users.

In April, B.C.’s provincial health officer declared a public health emergency linked to the soaring number of opioid overdoses, and the declaration remains in effect.

Dr. Victoria Lee, Fraser Health’s chief medical health officer, says the poster campaign is an extension of the health authority’s ongoing public awareness campaign, but she says much more has been done to fight overdose deaths.

“We’ve created new substance-use beds to provide safe and supportive environments for people (who) require additional support on their road to recovery,” Lee says in the release.

Over the last 12 to 18 months, Fraser Health has opened 50 new substance-use beds, including a three-bed program for youth and a 12-bed facility for women who are pregnant or have newborns.

A further 97 beds are slated to open by 2017 across the region, which stretches from Burnaby, through Surrey to White Rock and east to Hope.

The announcement of the poster campaign and the update on available substance-use beds comes as Fraser Health prepares to mark International Overdose Awareness Day on Aug. 31.

The Canadian Press

Just Posted

RCMP believe Missing Hope teenager was headed to Chilliwack

Keely Reeze Loewen, 18, last in contact with a family member on June 13

Chilliwack trustees divided on Trans Mountain pipeline route near two schools

School district will pen letter to NEB to ask for re-routing away from schools to be considered

After 30 years, Agassiz’s Miss Marge set to retire from Variety Play

From 1989 to today, Miss Marge has taken generations of kids through the district play program

Crime Stoppers urges Lower Mainland residents to check these 9 safety items every night

Home security tips demonstrated at Cloverdale house on Wednesday

Hope raises almost $700 for Tillicum Centre

By purchasing art on display locally, community raised $690 for the adult centre

VIDEO: ‘Avengers: Endgame’ to be re-released with new footage

‘Avatar’ holds global box office record at $2.788 billion, while ‘Endgame’ stands at $2.743 billion…

B.C. teen killed by falling tree near Victoria

Second youth also injured in freak incident during field trip at Camp Barnard near Sooke

Elias Pettersson wins Calder Trophy as NHL’s top rookie

Vancouver forward first Canuck to win award since Pavel Bure in 1992

FVRD chair calls B.C. incineration plan for Philippines waste ‘disturbing’

Metro Vancouver ‘uniquely capable’ of safely disposing of waste coming back to Canada, say officials

VIDEO: Acknowledging skeptics, finance minister vows to build Trans Mountain project

Bill Morneau said he recognizes ‘huge amount of anxiety’ in Calgary over future of oil and gas sector

Shovels could be in the ground on Trans Mountain by September, CEO says

Ian Anderson points to weeks likely required for NEB to reinstate 2016 regulatory record

Scorpion gives birth after hitching ride in B.C. woman’s luggage

A Vancouver woman inadvertently brought the animal home from a trip to Cuba

RCMP allows officers to grow beards

Members can now wear beards and goatees, as long as they’re neatly groomed

Girl, 10, poisoned by carbon monoxide at B.C. campsite could soon return home

Lucille Beaurain died and daughter Micaela Walton, 10, was rushed to B.C. Children’s Hospital on May 18

Most Read