Branding initiative is critical to Hope’s future

It is important to identify, and play to, our strengths in order to attract ideal residents, businesses, employers and visitors

If there was ever a pivotal time to get involved and provide input that will impact the future of our community, this is it.

The Hope branding initiative could be the single most important step taken in 25+ years to revitalize our town. We are competing for visitors, investment and residents… it is important to identify, and play to, our strengths in order to attract ideal residents, businesses, employers and visitors. That’s what the branding initiative is all about.

If you don’t understand the importance of branding or its potential benefits, I encourage you to learn more about it at: and email or call the Hope & District Chamber of Commerce at 604-869-3111 with your comments/suggestions.

For a really great example of branding in action, visit

Your input is so important… please take the time to provide it and help identify what is great and what needs improving to ensure our long term success.

Michelle Richardson,


Just Posted

B.C. turns up the heat

Environment Canada issues a special weather statement for most the province due to high temperatures

Fraser Valley about to heat up

Temperatures to climb into the low 30s next week

UPDATE: All lanes open after crash closed Sea-to-Sky near Lions Bay

Hwy. 99 not expected to re-open until 2:30 p.m.

BC Lions defensive back Marcell Young levels streaker in home opener

Young hit the fan near one of the 45-yard lines

COLUMN: Senior abuse and neglect — it’s not right!

Recognizing the warning signs on World Elder Abuse Awareness Day

REPLAY: B.C. this week in video

In case you missed it, here’s a look at replay-worthy highlights from across the province this week

5 to start your day

B.C. is feeling the heat, NHL prospect expected to make a full recovery and more

Sweden beats South Korea 1-0

Sweden gets benefit of video review in World Cup

Blue Jay Roberto Osuna not expected to appear in court

The Blue Jays pitcher is charged with one count of assault by Toronto police

Global warming cooks up ‘a different world’ over 3 decades

Over 30 years the world’s annual temperature has warmed nearly 1 degree according to the National Oceanic and Atmospheric Administration

Family separation policy starts dividing Republicans

Deep concerns arise over the child separation policy in the U.S.

Strong earthquake in Japan kills 3

The magnitude 6.1 earthquake that struck the area early Monday near Osaka

B.C. NHL prospect expected to make ‘full recovery’ after an incident in Calgary

Jordy Bellerive was injured in a reported house fire Saturday night

Police: Taxi driver who hit 8 Moscow pedestrians fell asleep

Two Mexican World Cup fans were among those hit

Most Read