Branding initiative is critical to Hope’s future

It is important to identify, and play to, our strengths in order to attract ideal residents, businesses, employers and visitors

If there was ever a pivotal time to get involved and provide input that will impact the future of our community, this is it.

The Hope branding initiative could be the single most important step taken in 25+ years to revitalize our town. We are competing for visitors, investment and residents… it is important to identify, and play to, our strengths in order to attract ideal residents, businesses, employers and visitors. That’s what the branding initiative is all about.

If you don’t understand the importance of branding or its potential benefits, I encourage you to learn more about it at: http://hopechamber.net/about/hope-branding-initiative/ and email info@hopechamber.bc.ca or call the Hope & District Chamber of Commerce at 604-869-3111 with your comments/suggestions.

For a really great example of branding in action, visit www.sparwood.ca.

Your input is so important… please take the time to provide it and help identify what is great and what needs improving to ensure our long term success.

Michelle Richardson,

Hope

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