Promotion opportunities in Hope missed

There's no evident promotion northbound on Highway 7 and westbound on the Coquihalla and Crowsnest

A derelict sign hiding behind the trees near exit 173 on Highway 1 is in need of a good facelift.

I am continuously dismayed at what appears to be all talk with too little action when it comes to promoting Hope.

There is much bemoaning our declining population, shortage of young people and dwindling businesses yet we appear to be missing one of the simplest and low cost methods of encouraging visitors. Yes, there is a new logo and a attractive sign (soon to be hidden by trees) but I am aware of little else, other than the posts on the (Advantage?) Hope Facebook page.

Have you noticed there is no evident promotion of Hope northbound on Highway 7 and westbound on the Coquihalla and Crowsnest where the largest volume of traffic and potential visitors is missed. Yet opportunity exists… a sad and derelict sign hiding behind the trees before exit 173 needs a good facelift and clearing of trees (it certainly sends out the wrong image of Hope as it is). On the Coquihalla a large pull-off  about 25 kilometres or so before exit 173 would make an excellent stopping point for travellers and the inclusion of an information board with route planning, activities and services in Hope and maybe include some promotion of  business opportunities!

My quick research, using 2013 data from the B.C. Traffic Data Program (http://www.th.gov.bc.ca/trafficdata/tradas/mainmap.asp) indicates there is an annual daily flow of traffic from Highway 3 (Crowsnest) of 2,400 vehicles, 10,500 on Highway 5 (Coquihalla), 2,700 on Highway 1 (Trans Canada – Fraser Canyon) and 2,500 on Highway 7 (Lougheed). That’s more than 18,000 (9,000 westbound) vehicles per day passing through Hope! You can almost double that numbers if you look only at the peak summer months. It really is time to step up the promotion and image of Hope!

Stan Kirkpatrick,

Hope, B.C.

Just Posted

Hope Food Bank struggling after dismal outpouring at annual Holly Days fundraiser

Food Bank may have to reduce hours, services if lost revenue isn’t made up

Students in Hope are ‘100 Days Smarter’

Coquihalla Elementary rang in 100 days of school in a concrete, yet creative manner

Chilliwack’s Chief Ernie Crey a firm pipeline supporter

Crey lauds NEB focus on marine safety in his role representing Indigenous oversight committee

Measles case confirmed within Fraser Health region

One case within Fraser Health is related to the outbreak in three Vancouver schools.

Harrison Festival to share the culture behind the music

Festival director Andy Hillhouse will be talking about nationalism in music, starting March 4

Indigenous leaders, politicians say Trans Mountain report flawed

The National Energy Board has endorsed an expansion of the Trans Mountain pipeline a second time

Legislation to protect B.C. farmland comes into effect

Regulations enhance food security, encourage long-term farming

Have you heard the legend of Shuswaggi, the Shuswap Lake monster?

Witness accounts as old as 1904, and as recent as 2018, place a creature in the lake’s depths

UPDATE: B.C. ticket holder winner of $25.9-million Lotto Max jackpot

Next draw set for Mar. 1 with an estimated jackpot of $10 million

B.C.-based ‘Team Tardi’ brings home gold in junior curling worlds

In a 9-4 victory over Switzerland, a Langley-based curling team earned its 2nd straight world title

People gather for funeral of seven children killed in fast-moving Halifax fire

Traditional portion of the service will be followed by words from community members

B.C. weavers to help Alaska Native project honouring survivors of violence

Dozens of Chilkat and Ravenstail weavers from all over North America will be weaving 5-inch-by-5-inch squares

B.C. skip Sarah Wark and team eliminated at Scotties Tournament of Hearts

Nontheless pretty impressive stuff from the 24th-ranked team in the country

Twilight Drive-In announces open season start date

Opening weekend will showcase a double feature with Aquaman at 7:15 p.m. and Glass at 9:50 p.m.

Most Read